Learn more about how The i2 Music Group is changing the way that independent artist make, promote and sell music worldwide.

The i2 Music Group

Recorded Music | Marketing | Promotion | Distribution | Creative Services

The i2 Music Group is changing the way that artistic people create, collaborate, participate and profit from the sale of their music to a global audience.

About the i2 Music Group

The i2 Music Group is a multi-faceted organisation: purpose-designed to meet the needs of the modern music business. Founded by legendary UK producer Errol Michael Henry – who also established the highly regarded Intimate Records label, the i2 Music Group encompasses a broad spectrum of music related services including: recording, production, marketing, promotions, distribution, mixing, mastering and artist representation.

From new artists looking to establish themselves in a highly competitive industry to those who have already made their mark, i2 music has the skills, experience and knowledge to deliver lasting results. Errol continues: “The music business has changed beyond recognition in recent years, yet the fundamentals remain precisely the same. Artistic people still want to create, DJ’s still want to play great music and the general public still want to be moved and inspired. It’s our job to make sure that happens as creatively, smoothly and as often as is humanly possible.”

The i2 Music Group offers a one-stop-shop facility for record labels that want the freedom to sign and develop the acts they believe in without needing to build complex, expensive or time-consuming infrastructures that already exists here. Errol says: “Some labels need everything from A&R (artist and repertoire) to marketing and distribution – others are more self sufficient and use the i2 Music Group to handle their live bookings, merchandise or events. We work with an eclectic and varied range of artists from the UK, the USA and Jamaica offering a divergent range of resources in order to advance their careers.”

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Our core ethos & principles

There are a plethora of music companies offering different services, but the passion, drive, enthusiasm and dedication of the people within i2 is second to none. The same can be said of the growing network of artists, labels and producers who are joining the burgeoning i2 Music family. From a simple compositional idea – all the way to radio playlists and sold out venues thereafter, the i2 Music Group offers tangible, sustainable and intelligent solutions to the challenges faced by creative people in the digital age.

Errol Michael Henry explains: “I have learned many important lessons during my career in the music business, but something I understood very early on – still remains very true today. If talented people get together, share ideas, implement synergies, collaborate and stick together, the accumulative results are substantially more rewarding than if every man is only looking out for himself. This concept of close collaboration doesn’t end when the records are complete; we just kick into higher gear. Good people are even more important to the ‘soul’ of an organisation and the core team at i2 are all dedicated to the idea of shared ideals, hard work, professionalism and sustained success.

The i2 Music Group is very committed to building a community of like-minded people who understand that we are stronger together than we are apart and that ‘social enterprise’ component has really resonated with people.

I sincerely beli more-about-i2-music-group_logo eve that talented people deserve the chance to be heard, to have their efforts properly rewarded and the opportunity to present their best work to a global audience. The i2 Music Group was designed from the ground up to make that happen and the fact that we can help to develop a concept from its earliest incarnation – right through to worldwide exposure and distribution, is exactly what we set-out to achieve from the outset. Artist, labels, producers and managers trust us because they can see that we are genuine music lovers who just happen to have accumulated a vast knowledge base, covering a multitude of market sectors. There’s still plenty of work to do but the signs are extremely encouraging and we will continue to build a truly innovative, versatile and approachable company as time goes by.”